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 Last year was very much about web animations and microinteractions, conversational interfaces and chatbots, design sprints and bespoke illustrations. Even an approach that rejected mainstream web design trends became a trend itself: brutalism.

All of these trends are going to grow in 2018. In fact, Andy Budd, co-founder of pioneering UX consultancy Clearleft, thinks the subtle shift from UX design to digital service design is going to continue, and that we’re going to see much more interest in the field of service design from the digital sector this year.